Public Relations Vs. Marketing

Earlier this week I attended a speech on Public Relations vs. Marketing. The speech didn't end up being what I had originally thought, and delved deeply into the fact that these two are not competitors, and how they must work hand in hand with each other to hold a successful Marketing or Public Relations Campaign. At times, the presentation seemed to dive from PR and Marketing into the Advertising world as well. As a student of Journalism and Public Relations, it was a great way to see how every aspect of the industry works together, as opposed to working independently from one another. Some of the key points that were touched on included-

1. Campaign Components
2. Key Audiences
3. Crisis Communication
4. Communications with Journalists
5. Various Public Relations Resources (HARO, PRWeek, PRSA, Bulldog Reporter, etc.)

Each subject could have been discussed for hours upon hours, and unfortunately we had just under an hour and a half to cover all the material. It was a very good intro to the many ways that PR, Marketing, and Advertising work together to increase the effectiveness of a campaign, and how when one component is missing you may miss out on completing a successful campaign.

I hope to attend more of these presentations in the future to find out more ways to contribute to the success of campaigns that I am working on.

The Guild Music Video

Hey All,

Recently stumbled upon this and I love it! (well the Guild, and maybe Felicia Day lol).

No I don't play any sort of MMO, but I have dabbled in a few in previously.

Let's just say I am not much for WoW or anything else out on the market currently.

With that being said, let me show you an MMO I am truly excited for, and will end up paying

the monthly fee to play. Here it is:

Now that looks like a game I am going to invest some hours in. Hopefully it is better than Star Wars: Galaxies. It's made by Bioware

though, and I just don't see them messing things up. I have faith in you Bioware, don't let me down :)

So I have some free time over the next day or so as I wait for school to start.

Expect a few mini posts like this, I have found a bunch of new video

content I feel like sharing. Have a good one guys

Sean

End of month wrap-up: Revenge of the Fallen review

Hey all,

Welcome back -- I'm sorry I've been gone so long. I have been extremely busy doing the whole real world work thing. It's good though, but I promise I have much more in store for this blog that what currently is happening. I really would like to do the whole movie review angle, but I don't want to classify it to just that. Think of "The Digital Drifter" blog as an all purpose home for all those Gen-Y kids such as myself. With that said, here are my thoughts on "Transformers 2: Revenge of the Fallen" :

For those of us who grew up with "Transformers", the thought of a live action movie a few years back made us weak in the knees. I did enjoy both movies for what they were, and that is a reason to Oggle Megan Fox for two hours. Who really cares about the action scenes? (Oh that's right... everyone) The problem with these movies is that they are trying to appeal to multiple markets, and really satisfying no one. What we grew up with is not going to appeal to the kids of this generation, and vice versa.

On the plus side, there were a few very cool new Transformers in the film, both Autobot and Deceptacon. Then we get to the "Jar Jar Binks" of "Transformers": the twins. I will not spoil anything for those of you who haven't seen it, but you will know exactly what I am talking about, probably ten minutes in to the film, if that. I understand why they did it, but it took a bit a way from the movie for me. Overall, keeping this review spoiler free, I would have to say it gets a mildly disappointing 2.5 out of 5. Granted I gave the first one about a 2.8 or so (C+ equivalent), so just slightly under the par set by the first film. Let's just hope Megan Fox reprises her role in the next film and isn't too busy stealing Angelia Jolie's roles; otherwise we might see the franchise drop into the 1's.

For those of you who haven't heard, there are rumors running rampant that Megan Fox has been asked to star in the upcoming prequel to the "Tomb Raider" franchise as Lara Croft. Apparently Jolie is furious that she was not asked to reprise her role as she is one who helped "build the franchise." What I find most entertaining about this is that it is a Prequel. I will admit Angelina is a very attractive woman, but she is not twenty years old anymore. If it was a sequel to the last films I would say go for it, but there is no way Angelina is passing for any role under 30. Jolie was cited criticizing Fox's acting ability, and saying she didn't deserve the role. Oh well, if nothing else, the new "Tomb Raider" will do really well at the box office due to the fact that every nerd will make an appearance just to see Megan Fox donning Lara Croft attire for a few hours. Sorry Angelina, if this does well you can say bye-bye to any future roles as the Tomb Raiding heroine.

Thanks for joining me in my little corner of the Internet -- Stay tuned

--The Digital Drifter

E3 - What I'm Most Excited For

Borderlands Preview - http://e3.g4tv.com/videos/38774/Borderlands-Preview/ 

I've been excited about this game for awhile now. Looks like it is coming along nicely, now if it can live up to the hype. 

Heavy Rain Preview - http://e3.g4tv.com/videos/38779/Heavy_Rain_E3_2009_Trailer

Don't have a PS3, but I might just have to borrow one to play this. Looks beautiful, and has a very unique feel to it. Could be great. 

WET Preview - http://e3.g4tv.com/videos/38724/WET-E3-2009-Trailer

Is it just me, or is the narrator of this preview the same guy who does the trailer for Grindhouse? This game also has some potential. I have come to expect nothing but the best from Bethesda, I really hope it isn't a letdown. 

Fallout 3: Point Lookout DLC Preview - http://e3.g4tv.com/videos/38723/Fallout-3-Point-Lookout-DLC-E3-Trailer/

More DLC for Fallout 3! This is awesome, I never expected to get this much gameplay out of Fallout when I bought it. This was also my first Fallout game, and Bethesda really has come through with making the game ludicrously large. I doubt I will ever be able to do everything in this game. Hell, I'm still trying to do everything in Oblivion.

Halo 3: ODST Preview - http://e3.g4tv.com/videos/38753/Halo-3-ODST-Preview-Hands-On/?exclude=38723

Oh Halo... I have put so many hours into Halo 3, and was so utterly disappointed by Halo Wars. This one could go either way, it's a bit of a "tactical" Halo. It is also an open environment, which I will admit, doesn't seem the smartest way to go with the Halo franchise. Why fix something that isn't broken? I'm not saying don't innovate, but I hate to see a great game change how it fundamentally runs only to turn into a very bad game. (ahem, Halo Wars). I will hope for the best, and I hope to be proven wrong. Until then I will be playing Team SWAT. 

Honorable Mention:

Left 4 Dead 2 Preview -http://e3.g4tv.com/videos/38780/Left-4-Dead-2-Game-Preview-Interview/

I put Left 4 Dead 2 in here as an honorable mention because I doubt I will be buying it. I bought the first one and played it quite a bit the first week or so and then never touched it again. If the game had a bit more variety of weapons and environments, and maybe some DLC to liven the gameplay up a bit I would invest in it. This looks like it may just have some changes in the right direction. We will see once it is launched later this year!

Well guys, this is what I am most excited from E3 this year thus far. I am sure much more is to come in the next day or so, and I will post another update if anything jumps out at me. Until then, leave me some comments with your favorite stuff from E3. Thanks!

Moving on ...

Hey all,

Once again, welcome to my little corner of the internet. Glad you could join me :) -- 

So quite a bit has happened since my last posting. I have been so busy with school and my NEW job! Well, internship... but that point is moot. I quit my job at the mall working in an unnamed Shoe Store. I am currently working for Drake Cooper -- an all purpose Advertising, Marketing, and Public Relations Agency here in Boise, ID. I LOVE it! This is quite possibly the best job I have ever had. No more retail for Sean!

In other news, I have about 3 weeks or so left of school, including Finals. This has been tough semester, but I think it might just be my best one as well. I have put a lot of work into school this semester and it is paying off. I finally have a bit of direction in my life, which is something I never though I would say. 

I am really thinking of taking this blogging thing more seriously. I really would like to do it more often and actually write about something other than my life or Heroes and LOST. I am not sure where I want to go with this though. I have heard of people becoming "Professional Bloggers", where companies pay them to write posts and review products and whatnot. If anyone has any info on this please shoot me an e-mail at SeanWinnett@u.boisestate.edu -- much appreciated!

Anyway, I have a bit of Political Science homework to do before class starts --

Have a good one

Sean

Oh and if you aren't already--follow me on Twitter -- @Sean_Winnett

Finally! A New update that isn't related to LOST or to Heroes

Hello all,

First off w00t for spring break!

How are you on this amazing day.... well not so amazing, but it could be worse... right? I had a fun filled day of work related let downs and financial woes, but in this economy, that's everyday isn't it? But this is not a downer post, so don't get discouraged.

Last Friday I had the opportunity and pleasure to interview for an internship at Drake Cooper, which is a local (Boise) Advertising and Public Relations firm. Keep your fingers crossed for me ;). I really need an internship and this seems like my dream job if you will. I have looked at other options for internships here in Boise, and this seems to be the most promising. I am a Journalism major with an emphasis in Public Relations, but what I am most excited about is getting to see how the advertising and marketing sides work. I have always been fascinated by advertising, and hope that I get the opportunity to learn all that I can from the amazing team at Drake Cooper. Who knows, stay tuned to see if I get the job. I am hoping to find out before I leave for San Diego on Thursday (w00t warm weather! and In-N-Out Burger, which I haven't had in years!)

Until Next time folks, thanks for listening

Sean/Locke

No I'm not dead

I just have been extremely busy with school and work as of late. Updates soon, I promise ;) 

Remember to leave me some <3

Comment please

Sean