Public Relations Vs. Marketing

Earlier this week I attended a speech on Public Relations vs. Marketing. The speech didn't end up being what I had originally thought, and delved deeply into the fact that these two are not competitors, and how they must work hand in hand with each other to hold a successful Marketing or Public Relations Campaign. At times, the presentation seemed to dive from PR and Marketing into the Advertising world as well. As a student of Journalism and Public Relations, it was a great way to see how every aspect of the industry works together, as opposed to working independently from one another. Some of the key points that were touched on included-

1. Campaign Components
2. Key Audiences
3. Crisis Communication
4. Communications with Journalists
5. Various Public Relations Resources (HARO, PRWeek, PRSA, Bulldog Reporter, etc.)

Each subject could have been discussed for hours upon hours, and unfortunately we had just under an hour and a half to cover all the material. It was a very good intro to the many ways that PR, Marketing, and Advertising work together to increase the effectiveness of a campaign, and how when one component is missing you may miss out on completing a successful campaign.

I hope to attend more of these presentations in the future to find out more ways to contribute to the success of campaigns that I am working on.

Moving on ...

Hey all,

Once again, welcome to my little corner of the internet. Glad you could join me :) -- 

So quite a bit has happened since my last posting. I have been so busy with school and my NEW job! Well, internship... but that point is moot. I quit my job at the mall working in an unnamed Shoe Store. I am currently working for Drake Cooper -- an all purpose Advertising, Marketing, and Public Relations Agency here in Boise, ID. I LOVE it! This is quite possibly the best job I have ever had. No more retail for Sean!

In other news, I have about 3 weeks or so left of school, including Finals. This has been tough semester, but I think it might just be my best one as well. I have put a lot of work into school this semester and it is paying off. I finally have a bit of direction in my life, which is something I never though I would say. 

I am really thinking of taking this blogging thing more seriously. I really would like to do it more often and actually write about something other than my life or Heroes and LOST. I am not sure where I want to go with this though. I have heard of people becoming "Professional Bloggers", where companies pay them to write posts and review products and whatnot. If anyone has any info on this please shoot me an e-mail at SeanWinnett@u.boisestate.edu -- much appreciated!

Anyway, I have a bit of Political Science homework to do before class starts --

Have a good one

Sean

Oh and if you aren't already--follow me on Twitter -- @Sean_Winnett