Public Relations Vs. Marketing

Earlier this week I attended a speech on Public Relations vs. Marketing. The speech didn't end up being what I had originally thought, and delved deeply into the fact that these two are not competitors, and how they must work hand in hand with each other to hold a successful Marketing or Public Relations Campaign. At times, the presentation seemed to dive from PR and Marketing into the Advertising world as well. As a student of Journalism and Public Relations, it was a great way to see how every aspect of the industry works together, as opposed to working independently from one another. Some of the key points that were touched on included-

1. Campaign Components
2. Key Audiences
3. Crisis Communication
4. Communications with Journalists
5. Various Public Relations Resources (HARO, PRWeek, PRSA, Bulldog Reporter, etc.)

Each subject could have been discussed for hours upon hours, and unfortunately we had just under an hour and a half to cover all the material. It was a very good intro to the many ways that PR, Marketing, and Advertising work together to increase the effectiveness of a campaign, and how when one component is missing you may miss out on completing a successful campaign.

I hope to attend more of these presentations in the future to find out more ways to contribute to the success of campaigns that I am working on.