Sunday, August 30, 2009

Public Relations Vs. Marketing

Earlier this week I attended a speech on Public Relations vs. Marketing. The speech didn't end up being what I had originally thought, and delved deeply into the fact that these two are not competitors, and how they must work hand in hand with each other to hold a successful Marketing or Public Relations Campaign. At times, the presentation seemed to dive from PR and Marketing into the Advertising world as well. As a student of Journalism and Public Relations, it was a great way to see how every aspect of the industry works together, as opposed to working independently from one another. Some of the key points that were touched on included-
  1. Campaign Components
  2. Key Audiences
  3. Crisis Communication
  4. Communications with Journalists
  5. Various Public Relations Resources (HARO, PRWeek, PRSA, Bulldog Reporter, etc.)
Each subject could have been discussed for hours upon hours, and unfortunately we had just under an hour and a half to cover all the material. It was a very good intro to the many ways that PR, Marketing, and Advertising work together to increase the effectiveness of a campaign, and how when one component is missing you may miss out on completing a successful campaign.

I hope to attend more of these presentations in the future to find out more ways to contribute to the success of campaigns that I am working on.

Saturday, August 22, 2009

The Guild Music Video

Hey All,

Recently stumbled upon this and I love it! (well the Guild, and maybe Felicia Day lol).
No I don't play any sort of MMO, but I have dabbled in a few in previously.
Let's just say I am not much for WoW or anything else out on the market currently.





With that being said, let me show you an MMO I am truly excited for, and will end up paying
the monthly fee to play. Here it is:


Now that looks like a game I am going to invest some hours in. Hopefully it is better than Star Wars: Galaxies. It's made by Bioware
though, and I just don't see them messing things up. I have faith in you Bioware, don't let me down :)


So I have some free time over the next day or so as I wait for school to start.
Expect a few mini posts like this, I have found a bunch of new video
content I feel like sharing. Have a good one guys

Sean