The new ROI (Return on Influence)

I recently stumbled across this video on YouTube from Digital Royalty (Their channel can be found here, and their homepage here) showing their method of social media measurement.

Key Performance Indicators (KPI) :
Digital Royalty recommends picking at least two KPI's from each of the following categories for social media measurement.

• Volume - This includes number of fans or followers, tweets per minute (TPM), trending topics, etc. Anything that represents reach and frequency.
  
• Engagement - ReTweets, subscribers, sentiment, comments, "likes" on FaceBook, etc. Things that people are using to "spend time" with your brand.
• Conversion - Click through, leads generated, sales. Anything showing activity and action.

Return on Influence (New ROI) Formula:

• Cold (engagement metric)- (Reach x Frequency) / Time Spent
  

• Hot- Sentiment and Ecosystem size
  

I thought that this was a very interesting video that does a great job of showing how one can measure social media with both traditional and non-traditional methods.

Digital Royalty's ROI (measuring social media) -


Once again, please send anything that you guys run across related to social media that you find interesting my way. Thanks!

Sean Winnett

How Public Relations Has Taken Over My Life

Hello all,

I have tried many very random ideas with this blog, and rest assured more randomness will follow. Lately however, I have been overwhelming busy with school and work. I am taking primarily PR related classes this semester, I'm doing work with PRSSA (Public Relations Student Society of America) which I am a member of, and work is 100% PR all the time. I don't think I have ever been happier, and I honestly mean that. The title of this post may seem negative towards PR, but I can honestly say that I have never been this driven towards one topic. I wouldn't be doing it this much if I didn't love it. Public relations has truly taken over my life, and I don't think I would have it any other way.

I am getting extremely excited for the PRSSA National Conference that is coming up on November 6 - 10 in San Diego, California. This is the first PRSSA conference I will have attended, and it looks like there is going to be a ton of great industry related workshops. Be looking for some updates while I'm down there. I'm sure there will be a bunch of new photos on Flickr and maybe even a blog post or two. Have a good one guys!

Sean

Artist Watch: LIGHTS

Hello all once again,

As this blog seems to be heading in a different direction every week, I figured it was time for a music related post.

Today, I am going to talk about an artist I discovered just over a year ago. LIGHTS is a young 22 year old up-and-coming artist from Canada. What sets LIGHTS apart in my eyes from the slew of other pop artists out there is her extremely unique personality, and her keen use of platforms such as MySpace, Twitter and YouTube to really establish a connection and start conversations with her fan base. LIGHTS does weekly videos during her tours to talk to her fans, which does an amazing job of bringing her fans into her world. It makes fans truly feel as though the artist cares about them, and honestly you don't see too much of that these days. She talks about how the tour is going, does special acoustic versions of her songs, and creates a place for her fans to truly get to know LIGHTS. This is a very intuitive PR tactic, even if it isn't meant to be.

LIGHTS truly seems to be ahead of the curve with her use of social media to reach out to her fans, and really gives them something back. Keep your eye out for this one, she appears to be coming up very fast. Her first full album "The Listening" was recently released and can be purchased through her site, and is available on iTunes.

To visit her very cool interactive site, click here.

Here is her latest video, "Savior":

Changing times

Hey all,

Sorry for the lack of posts as of late. School and work has totally taken over my life. 19 credits is more than I have taken on before, and working three days a week at Drake Cooper has filled what is left of my free time. It will all be worth it in the end, especially if I am able to graduate in May like I am planning. Then I will be fully immersed in what I call the real world. Though, I am curious as to how much more real things can get.

Anyway, I thought a quick update was in order. I will hopefully be back soon with something important to say. Until then, back to reading "Putting the Public Back in Public Relations" by Brian Solis. -- Amazing book! I recommend it to everyone in the PR profession. If you have read it, leave me a comment and let me know what you think. I'm always in the mood for a riveting conversation about the public relations profession. Thanks guys, and have a good one ;)

Sean

The Boise River

The Boise river
Originally uploaded by Swinnett

I took this picture while walking home from school today. This spot on the Boise River is one of my favorite places to stop and relax -- even though I really don't get to do much of that lately. It's a nice little reprieve from the normal daily grind while walking to and from school. Just thought I'd share a nice part of my day with you guys. Have a good one :)

Public Relations Vs. Marketing

Earlier this week I attended a speech on Public Relations vs. Marketing. The speech didn't end up being what I had originally thought, and delved deeply into the fact that these two are not competitors, and how they must work hand in hand with each other to hold a successful Marketing or Public Relations Campaign. At times, the presentation seemed to dive from PR and Marketing into the Advertising world as well. As a student of Journalism and Public Relations, it was a great way to see how every aspect of the industry works together, as opposed to working independently from one another. Some of the key points that were touched on included-

1. Campaign Components
2. Key Audiences
3. Crisis Communication
4. Communications with Journalists
5. Various Public Relations Resources (HARO, PRWeek, PRSA, Bulldog Reporter, etc.)

Each subject could have been discussed for hours upon hours, and unfortunately we had just under an hour and a half to cover all the material. It was a very good intro to the many ways that PR, Marketing, and Advertising work together to increase the effectiveness of a campaign, and how when one component is missing you may miss out on completing a successful campaign.

I hope to attend more of these presentations in the future to find out more ways to contribute to the success of campaigns that I am working on.

The Guild Music Video

Hey All,

Recently stumbled upon this and I love it! (well the Guild, and maybe Felicia Day lol).

No I don't play any sort of MMO, but I have dabbled in a few in previously.

Let's just say I am not much for WoW or anything else out on the market currently.

With that being said, let me show you an MMO I am truly excited for, and will end up paying

the monthly fee to play. Here it is:

Now that looks like a game I am going to invest some hours in. Hopefully it is better than Star Wars: Galaxies. It's made by Bioware

though, and I just don't see them messing things up. I have faith in you Bioware, don't let me down :)

So I have some free time over the next day or so as I wait for school to start.

Expect a few mini posts like this, I have found a bunch of new video

content I feel like sharing. Have a good one guys

Sean