Tumbling back to Tumblr

I discovered Tumblr quite some time ago when it was brand new. It was a site that I created an account for, and set up direct updating from Twitter, FaceBook, and my Blog. I then completely forgot about it! It just didn't offer what I was looking for at the time. This was about the point in my life where I was engulfed with Twitter and this blog didn't exist yet. If my memory serves me correctly, this was also the time I was discovering public relations - but that story is to be saved for another day.

I recently have rediscovered Tumblr and I am very impressed. I had almost completely forgotten about it, but I was linked to a friends Tumblr account through their Twitter. When I when to their Tumblr profile I was in shock at how different it was than I remembered. It has evolved into a very functional, user friendly social media platform. I will be playing around over the next few days, trying to discover what else Tumblr has to offer - If you are on Tumblr, you should add me! My Tumblr URL is - http://seanwinnett.tumblr.com/.

Also, if you have any fun thoughts or cool applications for Tumblr, let me know! I want to hear all your cool uses for this very cool site!

Sean
PS - I LOVE the way that Tags are done for this site :) - Very impressive guys.

The new ROI (Return on Influence)

I recently stumbled across this video on YouTube from Digital Royalty (Their channel can be found here, and their homepage here) showing their method of social media measurement.

Key Performance Indicators (KPI) :
Digital Royalty recommends picking at least two KPI's from each of the following categories for social media measurement.

• Volume - This includes number of fans or followers, tweets per minute (TPM), trending topics, etc. Anything that represents reach and frequency.
  
• Engagement - ReTweets, subscribers, sentiment, comments, "likes" on FaceBook, etc. Things that people are using to "spend time" with your brand.
• Conversion - Click through, leads generated, sales. Anything showing activity and action.

Return on Influence (New ROI) Formula:

• Cold (engagement metric)- (Reach x Frequency) / Time Spent
  

• Hot- Sentiment and Ecosystem size
  

I thought that this was a very interesting video that does a great job of showing how one can measure social media with both traditional and non-traditional methods.

Digital Royalty's ROI (measuring social media) -


Once again, please send anything that you guys run across related to social media that you find interesting my way. Thanks!

Sean Winnett

Changing times

Hey all,

Sorry for the lack of posts as of late. School and work has totally taken over my life. 19 credits is more than I have taken on before, and working three days a week at Drake Cooper has filled what is left of my free time. It will all be worth it in the end, especially if I am able to graduate in May like I am planning. Then I will be fully immersed in what I call the real world. Though, I am curious as to how much more real things can get.

Anyway, I thought a quick update was in order. I will hopefully be back soon with something important to say. Until then, back to reading "Putting the Public Back in Public Relations" by Brian Solis. -- Amazing book! I recommend it to everyone in the PR profession. If you have read it, leave me a comment and let me know what you think. I'm always in the mood for a riveting conversation about the public relations profession. Thanks guys, and have a good one ;)

Sean