As this blog seems to be heading in a different direction every week, I figured it was time for a music related post.
Today, I am going to talk about an artist I discovered just over a year ago. LIGHTS is a young 22 year old up-and-coming artist from Canada. What sets LIGHTS apart in my eyes from the slew of other pop artists out there is her extremely unique personality, and her keen use of platforms such as MySpace, Twitter and YouTube to really establish a connection and start conversations with her fan base. LIGHTS does weekly videos during her tours to talk to her fans, which does an amazing job of bringing her fans into her world. It makes fans truly feel as though the artist cares about them, and honestly you don't see too much of that these days. She talks about how the tour is going, does special acoustic versions of her songs, and creates a place for her fans to truly get to know LIGHTS. This is a very intuitive PR tactic, even if it isn't meant to be.
LIGHTS truly seems to be ahead of the curve with her use of social media to reach out to her fans, and really gives them something back. Keep your eye out for this one, she appears to be coming up very fast. Her first full album "The Listening" was recently released and can be purchased through her site, and is available on iTunes.
To visit her very cool interactive site, click here.
Here is her latest video, "Savior":
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